White label SEO services are increasingly in demand, especially by freelancers and agency owners looking to boost their product offerings. White label SEO services allow them to do these without additional costs on expanding their in-house team.
As more agencies and freelancers look into the market for SEO partners they can outsource to, it has become increasingly important to know what to look for and how to pick the best. An agency owner shared their web 2.0 ranker testimonials to guide other agencies on how to sift through white label SEO resellers.
Choosing The Best White Label SEO Service Provider
Selecting the best white label SEO service provider is similar to hiring a contractor. In this case, you want to ensure that the SEO reseller can handle your workload and deliver excellent outcomes. Below are some important things to look for.
Great Reviews and Testimonials
Social proof is perhaps the biggest currency in the digital world. Reading reviews from past clients and agencies, preferably from third-party websites, can give you a better idea of what to expect.
Excellent white label SEO service providers are more likely to have hundreds of positive reviews about their products and services. They will also be recommended when you reach out to agency owners who have tried them.
Start your review scraping process by visiting online forums targeted at digital marketing and white label SEO services. You can also read reviews from Google, Yelp, and other business directories.
Full-Service SEO Solutions
Product and service expansions will surely rank among the key reasons you’ve decided to partner with a white label SEO reseller. With this in mind, you should look for a reseller that offers a full-service solution in one place.
Choosing a reseller with a limited product scope can put you in a tough situation later, especially when your clients start demanding a particular product/service that the reseller doesn’t offer. You’re better off choosing a reseller with various services even though you don’t need them all. You’ll rest assured knowing that you can cater to your client’s needs should they ever need those services in the future.
Online Profile Quality
Scoring your white label SEO service provider like a competitor would do is important. This gives you an idea of how effective their strategies are.
A white label SEO provider shouldn’t only provide the service, but they should also benefit from it. So, check out the company’s website and ranking. You can also investigate their online reputation and their performance in a competitive market. This gives you an idea of what you can expect in terms of results and process replication.
Excellent Customer Service
Customer service and communication are two important things you cannot afford to skip when choosing a white label SEO reseller. Communication could be the difference between preparing your client for late delivery and being canceled on for a late turnaround.
You can gauge the SEO partner’s communication by reaching out to them to initiate contact. The initial contact can give you an idea of how the internal process works, how long it may take for your calls or emails to be replied, and the general customer service experience.
A poor customer service experience or an uninterested approach to customer needs should raise a red flag.
Happy with the customer service and communication time? Even happier with the demo call and the team you spoke to? The examples should also wow you.
Your prospective white label SEO reseller should be proud of what they’ve done in the past, especially with clients in a similar niche or business to your client’s. Allow the SEO reseller to walk you through past results and examples. If you’re wowed, then they’re on the final shortlist to make a hiring decision.
Approach to Challenges
While past results are an excellent way to show that an entity is capable of delivering desired outcomes, current plans make all the difference. Before deciding, you should also consider how the white label SEO reseller approaches tasks and challenges.
Giving the provider a chance to sell you a process and how they intend to meet your client’s expectations will help you to understand if they’re worth your time and money. Ensure you are satisfied with the detailed plan and roadmap before committing to the reseller services.
Plans and Packages
Nobody wants to be tied to long-term, recurring contracts. You want to be able to cancel your subscription as soon as your client does without incurring further debts. This should inform your decision to choose a white label SEO reseller with flexible and variable SEO packages. It’s best if the packages are available on a monthly rolling contract. This allows you to pull out as soon as you’re not comfortable with the results or processes.