In a world where people expect everything at their fingertips, QR codes offer prompt interaction between customers and businesses. Since their establishment, QR codes have been growing in popularity, and the Covid-19 pandemic escalated marketers’ and businesses’ desire for them, and it isn’t hard to see why.
Currently, QR codes are an important tool for any business as they can perform different crucial tasks. They can help share information, increase consumer engagement, enhance security, and drive much-needed website traffic. If any of these are part of your long-term goals, read on to discover more about these QR codes’ benefits.
QR Codes are Secure
You can use QR codes to protect passwords and sensitive information. For example, you can use a WiFi QR code instead of displaying a wireless internet password everywhere. With this type of QR code, users can be able to scan it and access the internet. Another popular way that businesses use QR codes is by sharing sensitive information, including payments and forms.
QR Codes are Quick and Hold More Data
QR codes offer a perfect way for businesses to streamline the customer experience and ensure they can access information efficiently and quickly. With a single scan, customers can land on landing pages instantly or check in to a certain location without asking for support or speaking to a staff member.
Unlike barcodes, QR codes can hold important information for consumers. They can hold a huge amount of encrypted information that translates to website URLs linking to landing pages and promotions and collecting location data, among others. With QR codes, customers can access unlimited information, which can be accessed from anywhere, anytime.
Connect Offline and Online Media
Print media like brochures, flyers, business cards, and billboards don’t have a direct and instant link to online media like a website. QR codes provide an effective way to link your offline media to your website or mobile app.
That means you don’t need to include a URL to your website or provide a phone number that people can type wrongly. QR codes eliminate such mistakes, allowing prospective customers to instantly access your website or landing page.
Many People Love QR Codes
Why do people love QR codes? For a start, QR codes make their lives stress-free. People don’t need to write down website URLs or phone numbers, a speedy scan of a QR code, and they’re hitting a live chat button, calling a customer care member, or making an order.
This is crucial as a business owner since you’re dealing with prospective customers who don’t have time to waste. The quicker and easier it’s for customers to keep in touch with your customer care team and learn more about your services or products, the more likely they’ll convert.
Engaging with Rich and Helpful Content
While words are good, photos are worth thousands of words, and videos have millions of photos. The only effective way to share these types of content is through print promotions, if not by adding QR codes. Through QR codes, you can share any type of rich content via your print media promotions. Once you do that, you’ll see good engagement from your target audience.
Let’s take an example of a packaged food firm. So the business owner decides to add a QR code on the packaging of the company’s pasta products. When users scan the QR code, it redirects them to a high-quality video of the pasta dish’s recipe. Once customers see exactly how the dish is prepared, they can recommend the company to other potential consumers, which can increase sales significantly.
Faster Transactions and Less Human Error
What are the safest and more convenient payment ways that businesses use today? If you use cards or electronic wallets, you’ll have to go through numerous steps in order to complete a single transaction. QR codes offer an easy way to process transactions since the only task to accomplish is to take your smartphone and scan them.
Customers don’t have to be under pressure or stress making payments; a single and quick scan is enough. Another important aspect to mention is less human error. The cashier dealing with the funds can get distracted easily, leading to some errors.
If, for example, completing a purchase process, the cashier can give out an incorrect balance or charge the wrong amount. Using QR codes makes sure that neither of these two happens.
Day after day, QR codes are experiencing more integration into human activities. It’s just a matter of time before each individual finds the need to know how to scan QR codes.
As technology advances, it opens numerous options for both business owners and consumers. Also, it shows that QR codes aren’t getting outdated anytime soon. With these benefits, QR codes will continue to become more and more popular.