Designing a business website without a proper CTA (call to action) is a job half done. CTAs instruct the visitors what to do after landing on the website. Without it, visitors may struggle to find the next step and leave the website without buying a product or signing up for your newsletter.
After investing time and money in designing a website, it would be a shame to watch visitors leave without taking any action.
So, what exactly is a CTA, and its importance for websites? Let’s find out.
What is a CTA?
A CTA on a website is an explicit instruction to the visitor to encourage them to take action. It may be a simple instructional text, such as subscribe to our newsletter or call us now.
Since there’s no one-size-fits-all solution when it comes to CTAs, you must learn of the different types of CTAs that attract multiple audiences perusing your website at the same time. For instance, if you want to generate leads from your website, you must create a lead generation CTA that clearly states the value of what visitors must expect when they click the download now or call now button. Likewise, if you want your visitors to fill out a form, you must craft a form submission CTA and so on.
Do you want more tips on crafting effective CTAs? You can click here. This guide offers valuable insights into how to craft the most impactful CTAs, considering the audience’s motivations and desires.
What is the importance of CTAs for websites?
CTAs are effective and straightforward ways to generate conversions and boost sales. They are essential for websites in the following ways:
- Increases the conversion rates
A website is said to be performing at its best if the conversion rates are boosted. CTAs are important in increasing conversion rates because they prompt visitors and customers to the desired action.
CTA’s strategically placed throughout the website makes it easier for visitors to locate the products or services they seek.
For example, you can place a CTA on the landing page of your website encouraging visitors to leave their personal details like name or phone number. This information builds effective relationships with website visitors and nurtures leads.
- It paves the way for better decision-making
The use of simple directive statements conveys to the prospective customer what they should do and where they must go. This makes their journey crystal clear, and there’s no frustration about where they will find the product, service, or information they need.
The CTA will clear all kinds of confusion and help website visitors take the appropriate next step. For instance, the next step might be adding products to the card, booking an appointment, or reading an article.
- Grows email subscribers
The key marketing objective for many businesses is to get more email subscribers. This is because email marketing helps in the generation and nurturing of leads. It also helps to strengthen relationships with clients and customers and acquire new customers.
You can expand the email database of your business by using the right CTAs on your website. You can ask the website visitors to sign up for your email list for more information. This will help grow your email subscribers.
- Motivates the sales funnel
CTAs and sales funnels go hand in hand. In the buyer’s journey, CTAs are transitions between the different steps in the sales funnel. If you make your visitors guess what they should do next, they will leave without taking any action. But if you place an attractive, vibrantly colored CTA button guiding them to the next stage of the buying process, they will be motivated to take the step.
You must ensure the CTA used on your website conveys your message without ambiguity.
- Encourages visitors for deeper engagement
Calls to action motivate visitors to take a deeper interest in the website they are interacting with. For instance, placing a link to your social media accounts on your website will help your brand gain more followers on social media platforms. This will help your brand build a solid social media presence.
In addition to these, the reason why you must not overlook the importance of CTAs for your website is because visitors want them. They look forward to the CTA at the end of the page to take the next step. If there’s no CTA, visitors need clarification about what to do after visiting your website. Should they follow you on social media? Should they purchase your products? Should they fill out the contact form to avail of your services? The CTA buttons answer these questions and make it easier for them.
A good CTA strategy is the most effective way to double your conversion rates and generate leads for your products or services. So, remember to place it on your website.