Property buyers have long-term and short-term needs concerning the use and value of the property they view for acquisition. A property curator with relevant property styling skills and experience can make a property seem fit for such needs. To make quick and lucrative sales, a property seller should explore ways of indulging buyers’ whims by investing in property styling understanding what buyers want.
How To Leverage What Buyers Want In Property Styling
There are various ways a curated property appeals to the emotional needs of a potential buyer. Appearances of open, clutter-free spaces, well-maintained indoors and outdoors, and modern yet discreet security lure buyers.
Some buyers cannot walk past a home with bespoke upgrades such as inbuilt closets, swimming pools, and modern fireplaces. For others, it comes down to the right use of Feng Sui and the general atmosphere of the space.
However, many sceptical property sellers and owners do not see the need for property styling. They feel a property will sell once the right buyer comes along. Others think that since their homes meet the standard requirements that make a property appealing, there is no need to invest in property styling as a selling hack. They miss out on the proven benefits of property styling.
Savvy property stylers and sellers know that buyers are not the same. They do not underrate the importance of finding ways of profiling potential buyers.
It would help them understand the buyers and develop relevant styling ideas for their unique personalities, needs, and emotions. These tips will help you leverage what buyers seek in property styling.
Research Market Trends and Buyer Sentiments
Experienced realtors research market trends prevailing in the property industry to know the aspects in demand among homeowners. These include home ownership and occupancy intentions, like when there is a property bubble, and buyers might rush to buy property for speculation.
Decorating themes and installing popular property upgrades characterise evolving property ownership trends. Armed with such information, sellers can design their property styling themes to meet the current trends in the market that they would feel serious buyers would desire. Also, they can interview potential buyers on their preferences and style the property around that.
Consider Real Estate Metrics
There are reliable market-focused surveys on demographics, consumers and housing characteristics that can guide a seller on the type of buyer to anticipate. Some research findings narrow down to specific regions. Such facts give sellers pointers on prospective buyers’ age group, economic class, family and marital status. Therefore, they stage the property to meet their expectations.
For instance, a neighbourhood open to millennials would pose different styling demands, probably featuring smart buildings operated by the latest technologies. Consider the contrast in a property open to traditional ownership and occupancy needs without such gimmicks.
Present A Well Maintained Property
Regardless of the property styling tips, a poorly maintained building with obvious signs of deterioration and lack of maintenance are top turn-offs for all property buyers. Buyers consider the additional repair time and costs for the property as liabilities on a long-term investment.
Many buyers prefer properties that require minimal or no expenses to make them habitable and presentable, which is the main purpose of property styling. For the stylist, it comes down to additional costs in repairs and touch-ups to make the property meet acceptable standards.
Poorly constructed and maintained properties fetch lower prices. They take longer to sell, which further worsens their condition. Therefore, it is advisable to invest in styling tricks that bring out the best in the property while eliminating or concealing potential eyesores.
Closing The Profitable Sale Quickly
When selling a property, some concerns make an owner or agent anxious: how much will the property fetch? Is this the right time to sell? Will it sell quickly? Fortunately, with focused property styling, buyers desire and acquire a property that meets their needs. Take advantage of exploiting the emotional outlook of potential buyers to leverage the benefits of property styling.
