Once you have an established business, the next logical step is to grow your business. But knowing how to do so can be a bit confusing. Here are some tips to get you started on your salon empire journey.
Grow your client list
Your existing clients are the best: loyal, consistent and lovely people. In order to grow your business you will need to take on new clients and grow your client base.
Whilst it can mean some investment to increase marketing, the return you will get from more regular clients will be worth it. To attract new customers, you could try placing adverts in local newspapers, leafleting on the main high street near your salon, or offering discounts to current clients who recommend someone who later books an appointment.
Once you can rely on these new customers, you will have more of a profit every month which you can invest back into the salon and help it to grow.
Offer extra services
Offering new services is a great way of encouraging people through your door. It may be worth looking at your competition and trying to identify if there is a service that is less readily available. By offering it you will be able to attract those seeking that service.
With offering new services comes investment into quality equipment. Extra seating is a must if you are looking to get more clients in at once. If you are thinking about offering nail services you must look at the quality of your acrylic nail sets. By offering the best you are more likely to attract repeat customers.
Upselling, when done right, can be a great way to inject profit into your business. It may feel awkward at first, but offering clients the chance to buy or experience products you recommend helps to build trust with your client as well as produce profit.
If you offer things such as a hand massage during a nail service, or a nourishing deep condition during a colouring service, clients are more likely to say yes. Although this may mean your clients are in your chair longer, you are getting more money for your time.
If you are aiming to sell products you could always try setting your staff targets to hit each month with incentives if they do manage it. This will help to keep a healthy competition between staff as well as boosting your profits.
Utilising social media
Social media is a great way to attract new clients, show off your services and run promotions for a relatively low cost.
Potential clients love to see the quality of your work before booking in, so make sure you showcase your best transformations. If you are taking pictures of your clients, remember to ask their permission before posting. Remember to keep active on social media as well. It can be off-putting if a business does not have recent pictures of their work.
Social media is also a great place to run promotions. You can always help clients interact with your accounts by offering discounts or free services to someone picked at random who has shared your post, for example.