The digital turf for fintech is changing – fast.
“Page 1” on Google is still important, but large language models (LLMs) now increasingly act as gatekeepers, connecting your potential customers to your brand.
Generative Search Optimization (GEO) will help you lead these high-intent buyers through that gateway. Instead of just optimizing for Google’s crawlers, you’ll need to create content that performs in generative engines like ChatGPT, Gemini, and Perplexity.
To make that happen, you need a GEO agency that truly understands the GEO vs SEO question, and will get you the results you’re looking for.
Read on for the five agencies making a real impact in this new AI-powered space.
1. Mint Position
Mint Position is hyper-focused on one thing: making your fintech brand the undisputed authority in the age of generative AI. They specialize in dissecting exactly how AI sees your content and crafting a strategy to elevate your brand above the rest.
Best known for
Comprehensive GEO audits and custom GEO content strategies that ensure your fintech content is optimized to boost AI visibility and citations from top sources used on platforms like ChatGPT and Google Gemini.
Key advantages
- Specialized GEO audits: Mint Position helps to define your generative engine visibility, identify sources you need to get published in, your content gaps, and then creates a clear content roadmap for improvement.
- Fintech-first focus: Their expertise focuses primarily on the content and regulatory needs of the financial technology sector.
- AI-native strategies: They build content and technical frameworks specifically designed to be understood and favored by Large Language Models (LLMs).
- Actionable insights: They provide clear, data-driven recommendations that lead to tangible results in AI-driven search, including LLM citations that helped one company get over 700 new B2B leads a month.
Ideal for
Forward-thinking fintech leaders who want to outshine rivals in generative AI search by winning visibility across LLMs such as ChatGPT and Perplexity.
2. First Page Sage
First Page Sage is a pioneer in the GEO space, building a reputation for crafting content that AI actually “trusts.” This is helped by their research into generative AI algorithms and one of the first published guides to GEO strategies.
If you’re looking for deep, authoritative thought leadership, they’re an excellent choice.
Best known for
Their structured, high-authority content strategy is designed specifically to be picked up by Large Language Models (LLMs) and establish your brand as an industry expert.
Key advantages
- Creates content cited by generative AI
- Proven success in complex B2B industries
Builds fintech authority through expert content
Ideal for
Fintech companies seeking to come across as thought leaders in their niche and raise their profile for AI searches.
3. Omniscient Digital
Generative engines don’t just look at your site; they scan the entire web. That’s where Omniscient Digital shines. Their strategy is about making sure your brand shows up in the third-party articles, rankings, and reviews that AI platforms love to reference.
Best known for
B2B content strategy that boosts third-party mentions and AI discoverability.
Key advantages
- Surround Sound SEO strategy, including product roundups, listicles, and review sites that AI tools cite.
- A strong editorial team
- Deep alignment with funnel stages
- An emphasis on external brand presence
Ideal for
Fintech companies that want to increase visibility across the wider content ecosystem and improve brand authority in AI-powered search results.
4. Siege Media
Siege Media brings classic SEO discipline and marries it with forward-thinking GEO tactics. They’re known for building content systems that earn trust, backlinks, and citations across traditional search engines – and they’re now trying to translate that to generative platforms.
Best known for
Data-backed content production that earns backlinks and generative citations.
Key advantages
- Dedicated fintech content expertise
- Advanced AI optimization
- Strategic authority building
- Technical AI enhancement
Ideal for
Fintech platforms need scalable, high-quality content that performs across both traditional and AI-powered search environments.
5. RevenueZen
RevenueZen takes a “pipeline over pageviews” approach, combining traditional SEO with GEO strategies that are laser-focused on revenue.
For fintech brands, that means content built to generate real demand, not just traffic spikes.
Best known for
Experimentation-led GEO built on revenue-driving SEO systems for fintech.
Key advantages
- Focuses on entity SEO, EEAT, and AI performance
- Provides AI-optimized gap analysis and on-page SEO
- Supports full funnel with PR and LinkedIn visibility
Ideal for
B2B fintechs seeking measurable, revenue-driven visibility across both traditional search and AI-powered discovery platforms.
What to look for in a fintech GEO agency
Not all GEO shops are created equal, especially when your growth (and compliance) is on the line.
Here’s what savvy fintech leaders should prioritize:
- Proven track record: Look for specific fintech case studies and results in both search and generative engines.
- Entity and brand optimization: Ask how they secure brand mentions and optimize for AI answer engines (not just Google rankings).
- Technical and content expertise: GEO now means structured data, schema, and cross-platform authority: make sure your agency can deliver both.
- Transparent reporting: You want data-driven insights and clear, ongoing ROI.
- Specialized GEO Audits: Before you commit, consider investing in a specialized GEO Audit to identify opportunities unique to your brand and market sector.
Choosing the right GEO agency will be one of the most strategic decisions you make this year.
You’ll need to get it right — the AI engines (and your next customers) are already watching.
