Social media exploded across the world in the early 2000s and there are literally billions of people who connect with friends and family using Facebook, X (Twitter) and Instagram, to name a few of the major social media channels.
Here are a few fun things you probably didn’t know about social media.
- 7 billion Facebook users log in every month – That sounds an incredible number, mainly because it is; two thousand million is no small number, which is approximately 25% of the global population.
- 300 million images are uploaded to Facebook daily – This is a huge number and imagine the drive space needed to host such an amount of data! How many images do you upload in a single week?
- Mobile use rules – Incredible as it might sound, a full 96% of Facebook users login using a mobile device. Advertisers should always optimise their platforms for mobile devices, with such a high number of mobile device users.
- Age of users – A full 65% of Facebook users are under the age of 35; important info if you are an advertiser. It is critical if you want high-converting Facebook and Instagram ads that you understand the demographics and young people have commandeered Facebook and Instagram.
- Facebook gets 6 new users every second – This is an amazing statistic; 500,000 new accounts every single day! Another reason to jump onboard with Facebook marketing.
- 100 million hours of video watched every day – As crazy as it sounds, this is the figure stats guys have come up with and who are we to argue?
- 80 billion small businesses have a Facebook business page – They must be doing something right with these kinds of numbers. I wonder how many of these businesses are making the most of Facebook’s powerful marketing features?
- Approximately 10 million posts are shared daily – That’s some sharing, which goes to show the undeniable power that Facebook has!
- The average Facebook user spends 59 minutes per day on the platform – Of course, some will skip through their feed in a few minutes, while others spend a few hours chatting with friends.
- Facebook reaches 60% of all Internet users – Saturation like this can’t be found anywhere else, even X doesn’t get anywhere near that number.
If you are not making best use of Facebook marketing, this is something to change as we move into 2024!
