Despite the plethora of incredible digital marketing tools available today, one cannot deny the effectiveness of signage in promoting a real estate business and generating more leads. Signage allows you to connect with a broader audience, including those who are not following you on social media platforms such as Facebook, Twitter, Instagram, or Zillow. Real estate signage does not only promote your properties but also your entire brand. Whether you specialize in residential, commercial, or both types of properties, your signage represents your brand and its services when you are unable to do so.
Custom real estate signs function similarly to a business card by providing information about your brand name, contact details, and property information to your target audience. They help establish your brand in people’s minds and encourage them to consider your brand or agency when planning to invest in property. In essence, custom real estate signs are a powerful tool that can help grow your business.
Therefore, it is crucial to incorporate unique, appealing, and persuasive signage into your real estate marketing strategy. For designing custom real estate signage, a skilled design agency such as ShieldCo is the best choice. Here are some useful tips for designing real estate signage. Before implementing any of these ideas, it is advisable to verify with the neighborhood’s HOA that your designs do not violate any local or state property regulations.
Avoid Sign Riders
Most real estate agents who use yard signs are familiar with sign riders that accompany them. These are typically smaller signs placed above or below the larger graphic in the real estate sign frame. Although sign riders can sometimes enhance the status of your property or add value to your agency, they are often difficult to read or understand from a distance.
Whether or not to exclude the sign rider and use the entire frame for your property listing will depend on several factors, such as the location of your sign, the amount of local traffic, and its distance from the main road. By promoting your property with large, bold letters that occupy the entire space, you can automatically capture the attention of the audience.
This is especially effective when trying to attract a large crowd to an open house. For instance, you can create different signage for sold homes, homes under contract, open properties, and rentals, and replace them as needed.
Create a Remarkable Logo
Customers have a short attention span, and all branding materials, including real estate signs, have only a few seconds to capture their attention and convey a message. A creative and memorable logo plays a crucial role in building brand awareness and promoting products or services. In fact, a logo is often the first thing people notice when reading a sign, and reputable brands are recognized by their logos.
As the owner of a private, independent real estate business, you have complete control over your brand’s visual identity. The design should be simple yet striking and visible enough to be noticed by a fast-moving vehicle. You can achieve this with one or two bold colors and fonts, along with a smart and clean emblem.
Remember, a logo is more than a brand representative – it can enhance your local brand recognition and professional image in the industry when done correctly. If you already have a real estate business logo, consider upgrading it with the help of a skilled graphic designer. Nowadays, people prefer working with realtors who have a modern and sophisticated approach.
Ensure that the Message is Easy to Comprehend
If you want to convey a unique message for your listed property, consider having your signage custom-made by a qualified design agency. However, if you prefer to design it yourself, remember to keep your message brief and simple. The primary objective of your signage is to persuade the audience to take action, so it’s essential to focus on clarity and preciseness. Nevertheless, keep in mind that simple doesn’t have to mean basic or generic.
For instance, you can choose short and striking words to promote the property you’re dealing with, particularly if you’re targeting a specific audience. Use relatable features such as “Soundproof Walls” or “Backyard Sitting Area” for a bachelor pad or single-story home. Similarly, if you’re putting a property on sale during the Halloween period, consider using a phrase like “Not Haunted” to add a touch of humor and capture the audience’s interest.
In addition to these tips, there are numerous other ways to create winning real estate signage for your business. With so many options available, it can be challenging to determine what works and what doesn’t. Fortunately, with ShieldCo, the process of planning, choosing, and designing your unique signage is straightforward. They work exclusively with the top 5% of designers who submit their portfolios, ensuring that you receive only the best and most captivating custom designs that are tailored to your business.