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BUSINESS

10 Things you Probably Don’t Know About Facebook

Facebook

Social media exploded across the world in the early 2000s and there are literally billions of people who connect with friends and family using Facebook, X (Twitter) and Instagram, to name a few of the major social media channels.

Here are a few fun things you probably didn’t know about social media.

  1. 7 billion Facebook users log in every month – That sounds an incredible number, mainly because it is; two thousand million is no small number, which is approximately 25% of the global population.
  2. 300 million images are uploaded to Facebook daily – This is a huge number and imagine the drive space needed to host such an amount of data! How many images do you upload in a single week?
  3. Mobile use rules – Incredible as it might sound, a full 96% of Facebook users login using a mobile device. Advertisers should always optimise their platforms for mobile devices, with such a high number of mobile device users.
  4. Age of users – A full 65% of Facebook users are under the age of 35; important info if you are an advertiser. It is critical if you want high-converting Facebook and Instagram ads that you understand the demographics and young people have commandeered Facebook and Instagram.
  5. Facebook gets 6 new users every second – This is an amazing statistic; 500,000 new accounts every single day! Another reason to jump onboard with Facebook marketing.
  6. 100 million hours of video watched every day – As crazy as it sounds, this is the figure stats guys have come up with and who are we to argue?
  7. 80 billion small businesses have a Facebook business page – They must be doing something right with these kinds of numbers. I wonder how many of these businesses are making the most of Facebook’s powerful marketing features?
  8. Approximately 10 million posts are shared daily – That’s some sharing, which goes to show the undeniable power that Facebook has!
  9. The average Facebook user spends 59 minutes per day on the platform – Of course, some will skip through their feed in a few minutes, while others spend a few hours chatting with friends.
  10. Facebook reaches 60% of all Internet users – Saturation like this can’t be found anywhere else, even X doesn’t get anywhere near that number.

If you are not making best use of Facebook marketing, this is something to change as we move into 2024!

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