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The Rise of Midsize Pickup Trucks in the American Market

The Rise of Midsize Pickup Trucks in the American Market

Compact pickup trucks are among the most popular vehicles to own and drive in the United States. These trucks made up 20 percent of all vehicle sales in the US in 2022. The rise of the midsize pickup truck market has been astronomical, with several significant auto manufacturers jumping on the trend.

If you’re set on buying a pickup truck, knowing its purpose and determining the best makes and models for your needs is beneficial. The best midsize pickup trucks will help with DIY projects, provide fun road trips, and function as daily drivers.

The good news is that you’ve come to the perfect place to learn more about the midsize pickup truck market. Continue reading to discover the trucks that have helped this market thrive today!

Top Brands for Midsize Pickup Trucks

The rise of midsize pickup trucks in the US started with a few excellent options that gained immediate popularity. The Toyota Tacoma is one of the most reliable trucks available, and the low cost of ownership and versatility make it the ideal option for owners seeking a truck that could function for work or as a daily driver.

Brands like Nissan, General Motors, and Ford saw an opportunity to compete in the compact pickup truck segment and jumped on it. Models like the Chevrolet Colorado, GMC Canyon, Ford Ranger, and Nissan Frontier emerged as competitors.

The designs and prices have also changed as demand for these compact trucks has skyrocketed. What began as affordable work trucks has grown into off-roading and overlanding models priced north of $60,000.

Midsize trucks have grown larger and gained more luxury features. The smaller size makes them easier to drive. The luxury features help these trucks appeal to a broader audience.

Brand Strategies

Each brand in the midsize truck segment has a different strategy for success. Toyota operates a “Tacomas for Everyone” plan that involves several trim levels. You’ll be able to find the trim level that best suits your needs, lifestyle, and budget.

Top competitors like Chevrolet and Ford have shifted in a different direction with compact trucks. The focus is on providing a crew cab setup to ensure space and comfort for more passengers. It’s an essential step to appeal to families who want a truck for a daily driver.

Another strategy these manufacturers are using is upscale trim lines with upgraded parts. These purpose-built trucks will help you go from the showroom to the off-road trails with zero additional investment.

The issue is the price for these off-roading packages. Despite minimal differences, the Ford Ranger Raptor costs $23,000 more than the base Ranger. Monitoring these strategies will help you get the best deal on a 2024 Nissan Frontier.

Top Four Midsize Pickup Trucks to Consider

When you shop for a new truck, you’ll discover several impressive makes and models worth considering. While options like the Toyota Tacoma and Ford Ranger proceed themselves, it’s worth diving into other options to find the best value.

Here’s a look at the top midsize pickup trucks to consider when buying a pickup.

1. Toyota Tacoma

The Toyota Tacoma is a mainstay in the midsize pickup truck market. It pairs rugged performance with affordable pricing and an astounding number of trim options. The 2024 Tacoma got a much-needed facelift and powerplant upgrade.

The truck uses a body-on-frame construction to improve performance in challenging terrain. The low center of gravity improves handling on the pavement or hitting the trail with friends. The suspension is also stiffer, ensuring a comfortable ride.

The most significant change for the newest Tacoma variant is the engine. An energetic turbocharged four-cylinder engine has replaced the V6 engine. The new interior is another selling point when taking your Tacoma for a test drive.

2. Nissan Frontier

The Nissan Frontier is another compact pickup truck if you value reliability at a fantastic price. The Frontier received a significant overhaul with its appearance and engine, making it a top option for individuals looking to buy a truck.

The previous generation of Nissan Frontier trucks had grown stale, but the 2024 brings life back to the Japanese automaker’s flagship truck. Nissan redesigned the chassis, interior, and body to enhance your ownership experience.

The engine produces enough power and torque to meet your adventure needs while functioning as a practical daily driver. Take a new Frontier for a test drive to determine if it fits your needs.

3. Ford Ranger

The Ford Ranger developed an impressive reputation in the early 2000s before disappearing from the Ford roster. The truck triumphantly returned as the midsize truck market exploded. The Ranger is built on the Ford T6 platform, and the 2024 model received a facelift to improve its appearance.

When you choose a Ford Ranger for your next truck, you’ll have three different engine options. The standard 2.3-liter EcoBoost engine provides power and efficiency.

Owners can also choose between two new twin-turbocharged V6 engines to increase horsepower and torque. The newer engines will help you find more versatility with your compact truck. You can use it for hauling, towing, and off-roading.

4. Chevrolet Colorado

The Chevrolet Colorado is GM’s best entry into the midsize truck market. The 2023 model received a substantial upgrade after a few changes since 2015. The new chassis is paired with a body-on-frame design to ensure your truck will stand the test of time.

The interior and exterior feature new designs and a turbocharged inline-four engine provides a needed power boost. Potential owners can upgrade to the high-output engine, which produces 430 pound-feet of torque.

The best trim package for outdoor adventures is the Colorado ZR2. Take a Colorado for a test drive to determine if it’s the truck you’re looking for.

Find the Best Midsize Pickup Trucks Today

The market for midsize pickup trucks is booming, and you can capitalize by finding the ideal compact trucks for your work and driving needs. The Toyota Tacoma is the class stalwart, but the Nissan Frontier and Ford Ranger aren’t far behind. These trucks provide versatility, smooth handling, and affordable prices.

Adding a new car to your garage is an exciting investment. Read our Auto guides and content for the latest releases and car shopping tips today!

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