If you can’t see it, it doesn’t exist, at least in your eyes. Well, how many times have you bought a product merely based on its packaging? Admit it, one too many. Most of us readily pull the trigger when a product’s packaging is attractive enough to make us take it home. This proves that quality packaging sells.
Printron offers top-tier packaging graphics services – from design and artwork creation to printing and workflow consulting. The full-service packaging company employs talented, highly experienced graphic designers who specialize in creating packaging graphics for various products.
Plus, you can count on the firm’s 50+ years of experience and extensive portfolio of solutions to ensure your brand stands out on the shelves. Well then, how can you maximize your brand’s visibility through such services? Here’s how:
1. Differentiating Your Business
Sure, you may create the best products imaginably, but if your packaging is off, your efforts may fall flat. And let’s face it, without a unique and attractive identity for your brand, no one can tell you apart from the competition.
In fact, you may just be one of the many options available. This means the chances that your target audience will pick your product are slim. Conversely, packaging services help create a unique image for your business.
Such services are the icing on the cake. Picture it like this: You’re at a job interview, and all the candidates have the same qualifications, but one of them arrives wearing a disarming smile, a new suit, shiny shoes, and an impressive name badge with their credentials printed on it. Who do you think will catch your eye first?
Graphics services work in a similar fashion by providing that ‘extra something’ to make your products pop. Ideally, packaging represents your business, driving your brand message home and making your business shine.
2. Creating an Emotional Connection with Customers
Nowadays, people are more likely to buy products based on their emotional connection rather than features and benefits. What do we mean? Flashy packaging and attractive designs may not necessarily provide functional value for your product. Nonetheless, they can evoke emotions in customers. Plus, don’t we all love being involved with a company offering something special?
Investing in quality packaging graphics services can help you create an emotional connection with your customers. In so doing, you can drive them to purchase from you time and again. As such, the following eye-catching elements on your products’ packaging may sway customers to pick your items:
- Bold and unique color schemes
- Stylized typography
- Intricate designs
- Interesting textures and materials
These aspects can evoke emotions and create a lasting impression. Case in point, our minds react differently to color: blue hues evoke feelings of trustworthiness and loyalty, while warmer tones like yellow and red can excite customers. Plus, color can create an identity. In turn, this may pique interest in your products, increase your sales, enhance brand value, and help you reach more customers.
Similarly, branded packaging graphics can create a unique story that customers can relate to as they unbox customized packages. Doing so makes them feel an affinity towards your product, which may in turn increase brand value and loyalty.
3. Product Promotion
Packaging graphics make it easier to identify your products, allowing customers to gravitate to them in the store. Plus, with such services, you can retrofit existing package designs without completely redesigning them – a cost and time-saving measure that generally yields excellent results.
For instance, if your packages come with a promotional offer, there’s no better way to reach more customers. And by adopting the right design elements, you can attract and retain customers who may be interested in your products. Likewise, unique graphics may come into play when organizing events and contests, offering discounts, or running other promotional campaigns like print ads and digital banners.
4. Providing Valuable Information
Your products’ packaging is like your voice – it speaks to customers on your behalf. As such, it should provide essential information about the products and their use. This can help increase sales and ensure customers are making well-informed purchases. To this end, your packaging graphics usually come in handy. Your service provider can include the following details in the packaging:
- Ingredient lists
- Instructions for use
- Nutritional facts
- Health benefits
- Allergen information
- Cautions and warnings
By informing and educating customers, you’re prioritizing them. The result? They can be confident in your products and are more likely to trust your brand.
Packaging graphics services can help you create a strong and recognizable brand identity. In short, it pays to partner with an informed service provider so that when your products hit the market, customers will easily identify them. This way, you can increase sales and make your business thrive.
