One of the main objectives of attending a trade show is to gain exposure for your brand and gather potential leads for future customers. If you have done the marketing part of your trade show journey well, there is a good chance that your booth was visited by many guests and you were able to effectively get your name out there. So, your trade show exhibiting event is done, now you are done, right? Wrong! There are so many potential opportunities that await just outside of this event ending. Taking the opportunity to efficiently follow up on any potential leads can be hugely beneficial for your business. These next steps can be critical to actually locking down potential customers and having the effects of this trade show event linger and produce results. Don’t squander this unique opportunity to follow up after you have exhibited at a trade show!
Make Contact in Person or Through Technology
The best way to follow up with someone who was interested at your trade show booth is by touching base with them after this event. This could look like giving them a phone call, sending an email or meeting up at their work or for lunch. Any contact is good and it shows you are willing to invest time in them and that you value their time and interest. Do not be discouraged if they don’t respond at your first attempt to make contact with them. For many people, it can take just a bit of time to reach back out so make sure you are patient with their responses and genuine with your replies.
Keep the Client in Mind and Reply Promptly
Your entire goal is to help your clients and potential customers see and understand your products and services by having them see your displays for trade shows, so that they know how these can better improve their lives. Keeping your customers at the forefront of everything you do will help them to feel like you truly care about their needs and are willing to do what it takes to get their business. After a trade show event, if someone has reached out to you via email or a phone call – make sure to reply promptly! They do not like feeling that they are on the back burner. Not replying promptly can make the potential client feel that you are unreliable and that your products might make them feel the same way too. Keep up the good impressions and put the customer first by replying to any inquiries in a timely manner.
Connect Through Social Media
Nowadays, so many of the connections that are formed, made, and nurtured are through social media and business accounts. So here is your time to take advantage of that! Be willing to take the time to connect and follow those who showed interest at your trade show booth. Creating social media posts that they will see and commenting on their posts is a great way to stay relevant and help keep your business on the forefront of their minds. These posts are also a good way to expound more on your products and how they can help the lives of your potential clients.
