When you think of digital marketing for business in Johannesburg, you probably think of blogs, social media posts, and Keywords. What you probably don’t think about is Google Ads and its connection with audiences. With Google Ads, you can target audiences in search, video, shopping, and many other campaigns.
What Exactly Are Google Ads?
Google Ads is an advertising service of Google for businesses wanting to publish ads on Google and its other networks. it is a very powerful search engine marketing platform for businesses in Johannesburg.
For instance, if someone searches for ‘car repair shop’ on Google, he can see Ads for those services at the top or right-hand side of search results. This is how Google Ads will land that person on a specific service page by clicking on that ad.
How to Target the Audience in Johannesburg for Google Ads?
Here are some useful ways of audience targeting for Google Ads:
In-Market Audiences
In-market audiences are people who search for specific products or services within a given market. Say, if a person wants sunscreen, then Google Ads will track their searches and start showing similar ads to them on search pages or other platforms.
Therefore, you can do keyword research based on your business in your area and create Google Ads around that keyword to target in-market audiences. Having no time or skills for keyword research, hire the best SEO company Johannesburg for marketing.
Radius Targeting
It is a more specific type of geo-targeting Google Ads. You can use this to target consumers in a precise location in Johannesburg. Here you get an option to set a radius within 5 miles or 10 miles, etc., from your store. Also, you can set more than one radius based on your store locations in the city.
Demographics Targeting
You can target the audience for Google Ads in Johannesburg based on demographics – gender, age groups, household income, etc. It allows you to reach specific groups of people who are interested in your products or services.
Moreover, by using demographic targeting, you can reach potential customers with ease. For example, if you offer a car repair service, you might exclude 10 to18 year-olds and make a bid increase of 25% for the 21-50 age group.
Remarketing
Remarketing allows you to show your ads to people who have visited your website, app, or other content in the past. It gives you a chance to track who has actually bought your product or who passed your services previously.
This gives you a great idea to create an effective ad for Google Ads to attract more people based on their interests. You can create campaigns specifically for remarketing audience lists.
Final Words
In conclusion, Google Ads offers various targeting methods to engage the right audience effectively. Make use of demographics, remarketing, and other options to create an audience-specific ad for your business in Johannesburg. Combine these strategies with other marketing strategies like social media posts, email campaigns, etc.
