The 21st-century business arena is digital, which means every player invests heavily in online marketing and whatever your industry, the competition is fierce. We asked a leading US digital marketing agency about the top strategies they are using.
- Search Engine Optimization – SEO is a must for a business that wants a high volume of organic traffic from Google, the number one search engine that is used by millions of consumers here in the US and abroad. There are several ways to optimise a website for Google searches; keyword research is critical and inserting top search terms in the right locations on the target website should see a much-improved ranking.
- E-mail marketing – A leading US e commerce email marketing agency can create dynamic email campaigns; a team of e-mail marketers can get your message across to potential clients. Once they have had a good look at your business, they can create rich ad content that can be delivered to many lists.
- Social media marketing – Facebook offers unlimited potential for a small business, especially when you have a team of professionals managing all your social media accounts. If you have yet to create business pages on Facebook, Instagram, X and Tik-Tok, this would be the first thing on their list; posting quality content and replying to comments attracts a large social media following, which helps with branding.
- Pay-per-click advertising – Advertisers can bid in real-time to a spot next to the top search results and as the name implies, the advertiser pays an agreed amount every time a user clicks on their banner/ad. For the best results, hire an award-winning agency that specializes in PPC management. Google Ads is probably the top-rated platform and with a top agency handling your PPC campaigns, you can expect a good ROI.
- Link-building – It is important to create links, which Google notices; outreach blogging is a great way to put inbound links to a landing page. Blogs are written that contain carefully placed links and they are posted on top independent blogging sites, which is an effective strategy to drive traffic to a landing page. A sustained campaign will see 100s of links posted on the web and that attracts users directly to your digital platform. If you would like to learn more about outreach blogging and link-building, talk to a leading US SEO agency that specializes in link-building strategies.
Calculate a monthly budget then make contact with a top-rated US digital marketing agency; they would carry out an online audit to determine your digital profile, then they present a proposal, a digital marketing plan with a difference. Once an agreement is reached, the agency implements the plan and monitors traffic in real time, which allows them to tweak campaigns to achieve better results. Digital marketing is a complex field; unless you happen to be a digital marketer, we recommend leaving it to the professionals.
